Bringing a light, soft touch, to a confident and expressive fashion brand.

Brand / Strategy / Identity / Design / Print / Digital / Art Direction / Social

I was enlisted to create the marketing materials for the Obscure Couture Spring/Summer collection titled 'Saudade'. In addition to developing the primary catalogue, flyers, and point-of-sale materials, I was entrusted with crafting a custom document tailored for specific buyers. The objective of this project was to design a piece that emanated class, gentleness, style, and affection—core elements mirroring the essence of the collection.