A flexible and expressive brand identity designed to celebrate live music across Glasgow.

Brand / Strategy / Identity / Guidelines / Design / Print / Digital / Art Direction / Signage / Exhibition

The Live Music Glasgow brand was created to bolster the promotion of live music events in Glasgow and its neighbouring areas. The primary requirement of the brief was to develop a fresh, uncluttered, and modern identity with versatile applications. Given the highly saturated and bustling nature of the market, our goal was to provide a distinct and standout quality to the brand.

The brand has since expanded to become Live Music Scotland with my creative being adapted and developed to encompass the expansion.