A revitalised brand identity and visual architecture for a worldwide industry leader.

Brand / Strategy / Identity / Guidelines / Design / Print / Motion / Digital / Art Direction / Social

Cognito are an independent global communications agency for finance, technology and climate transition. They help brands manage reputation, handle threats and build value in complex and competitive markets through strategic corporate positioning, clear communications and bold brand building.

Cognitio’s clients include some of the world’s largest organisations, alongside challengers disrupting the status quo. You can find the Cognito team on the ground in the key financial markets - London, Amsterdam, New York, Singapore, Hong Kong and Sydney.

The brand identity as a whole is defined by a strong typographic style and expression. The typographic principles are based on function, format and purpose. They maintain a distinctive look and feel across all of the entire business. The visual identity uses a consistent grid structure which is fundamental to the overall design scheme, creating a common link between the all of the elements that will be produced.