The Squid and Whale

When we were approached by Squid & Whale to develop their new brand identity, the thing that struck us first was the individuality of the name. With such strong visual potential we felt sure that a clear representation of the brand through visuals was the ideal solution to the design brief. While simple representations of squids and whales would be the most obvious solution, we were sure that a more subtle and playful solution would be most illustrative of the brand values. We created stationery, signage, and interior graphics as part of the project.