Make Your Mark

We were tasked by Dress For The Weather with developing a brand identity for a design consultation being produced, in conjunction with Collective Architecture, for Pollockshields Community Council. The consultation was ran to communicate with the local residents about their local area and how it can be developed in the future. The goal of the programme of events is to help shape the future development of East Pollockshields and Port Eglington.
The brief required us to create a fun and accessible identity that reflected the variety and vibrancy of the local area. The identity used different colour treatments in the core identity and also the secondary identities to communicate a sense of playfulness and variety. The type treatment is loosely based on street plans taken from the local area to create a grid pattern from which the bespoke typography can hang.