We were instructed by ICA to develop a new brand identity that promoted their core values and integrity. The main requirement of the new brand was to consolidate the three services the company provides - architectural services, interior design, and hotel consultancy services. The solution we developed emerged from a pattern of information that was discovered upon further research into the DNA of ICA. In addition to the brand consultancy we also created the stationery, promotional literature, signage, advertising and website as part of the project.