6 Yard Box

We were asked by Edinburgh based sports retailers Football Nation to develop a brand identity for their new retail concept, 6 Yard Box. The concept was based around the key phrase of ‘Football Romantics’ and was to be developed as a retail offering which supplies quality football products and redefines football fashion. The concept is not aimed at the stereotypical football fan but one who is more discerning.
We were tasked with developing a brand which communicated the values and quality of 6 Yard Box brand as a whole. The solution we developed emerged from a pattern of information that was discovered upon further research into the DNA of football and sports fashion.